OKAY – so you have the dreams of creating an online business that gives you the freedom to live the life you’ve always wanted. That’s AMAZING! That’s also the first step, because you have the desire to bring it to fruition. However, there’s a few things you need to do to establish yourself before you even hit the branding stage in your business. It’s my wish that we get to craft a beautiful brand for you, but I want you to make the most of your investment too.
Let’s get these steps in order so we’re able to dive into your business, and it can thrive virtually. These will help attract the right audience and bring together your vision.
If you haven’t done this yet then first and foremost, you need to start here! We love that you have the passion to build an online brand, but what are we naming this baby? Our biggest piece of advice – don’t overthink it and overwhelm yourself. Everyone starts somewhere, and you don’t need to have this initial name forever!
Ask yourself these questions:
Do your research if you’ve found a name you like. However, try to stay away from words that are overused and trending, because they tend to fizzle out and you want your business to be unique to your audience! Once you’ve found a name, or two, or three, ask around or create a poll to people in your target audience to get a clear idea on what your name should be. Most importantly, make sure the name resonates with you too. Stay true to yourself!
Once you solidified your name, get on social media ASAP and claim that handle! Even if you aren’t using your social platforms yet, it’s best to own the account so it doesn’t get taken by someone else.
The same goes for purchasing your domain name. Even if you aren’t launching tomorrow, get a hold on that name to secure your name and business in the virtual world. When choosing your name, we do suggest that it’s not too lengthy.
For example, your business name is “Sun & Moon Creative Studio,” try to select a domain name that is (sunandmoon.com) instead of (sunandmooncreativestudio.com). Keep it easy for your audience. Simplicity is key.
If you’re looking for a platform to purchase your domain, we suggest GoDaddy.
For purchasing your email(s), we recommend using G-Suite, which is Gmail.
Now we’re getting into the fun stuff! Building the vision and watching it come to life. If you don’t feel that you are fully ready to invest into a full brand strategy & design with us, but you want to get started on your own to create that badass brand you’ve been envisioning, head over to our Craft an Effective Brand Strategy Workbook.
Not sure if this is for you?
Craft an Effective Brand Strategy Workbook will help you with the following…
I’m SO excited to see what you create. And if you’re ready to really dive in and make waves in your business, then let’s connect!