How to get the most out of your investment.
It’s been a handful of times I’ve seen not just my clients, but others too that were not happy with their investment in their brand. This happens A LOT, and we have heard the awful stories time and time again. You’re now in search of someone that can make it all better, but your trust is now lacking.
If you’ve ever hired a designer, and you felt that your vision got lost along the way, the communication together is what most likely brought upon the outcome you weren’t hoping for. We never want someone to come to us with these problems, but it happens and it won’t be the last time it does. My job is to make sure that our process is solid enough so you aren’t faced with the same outcome again. No matter which designer you work with, take these steps to ensure you are communicating your brand properly to your designer…
- Provide detailed inspiration during your strategy session
If you’re working on branding & website design, make sure you get out as much as you can during your strategy session. As designers, the more inspiration you send us, the better! We love seeing what inspires you so we can take pieces from the inspiration and bring it to life in your branding & website.
What colors do you love?
What colors do you hate?
Is there an image, or multiple that excite you?
Are their websites out there that give off a style that you vibe with?
Even if these images and websites aren’t in the same industry as you, we love to see what lights you up! At the end of the day, it will only help us and yourself for a desirable outcome.
- Offer clear and constructive feedback
When I send out creative direction on a branding project, it’s critical that I know your feedback. Providing vague responses such as you like or dislike a certain option, doesn’t capture the reasonings behind your like or dislike. When clients can explain in detail the reasons along with offering up suggestions, it will avoid multiple revisions, which can also bring the cost up for you.
Designers want to create concepts that you can’t get enough of. Having to stop half way through a project can lead to the entire project becoming an unorganized mess. Make sure you and your designer have a timeline so you have the chance to squash anything that doesn’t vibe with your brand.
- Respect the designers expertise, but ask questions
Trust your designer! You hired them for a reason didn’t you? You’re a pro when it comes to knowing your business and your audience, just as your designer is a pro in their business. If you’re unsure of why your designer does something, don’t be afraid to ask! Your designer should always have an explanation that is based on knowledge, research, experience, and has your best interest. If they don’t, then you may want to work with someone else.
Good branding & design is an investment, and if you invested in hiring a designer to bring your vision to life, then they will take the time to position you properly where you can succeed. A big question we get a lot is what platform should their website be built on, and that “my friend Susie said my site should be on ____!” I hate to be blunt, but you didn’t hire Susie! Trust that your designer is setting you up with the best platform for your business, because we would never want to credit ourselves for designing something that is ****.
Working together should feel good, and excite you! If you hesitate on your feelings, it’s not going to benefit anyone. It’s very simple – be polite, be courteous, explain your reasonings, and trust! We want nothing more than for you to succeed. If you have questions, or you’re looking for advice – reach out to us!
