Dak Daddy's Oyster Shack is a pop up seafood stand located at the Jersey Shore. Located in Atlantic City, the seafood stand led by chef Dak unites flavorful and contrasting bites with a neighborly atmosphere.
We aimed to create a brand identity for Dak Daddy's that would blend in with our local community and emphasize the seafood menu. All illustrations were created and hand-drawn, used for marketing materials and printables.